CUFDIG304A, Penton,E

This assignment that we were given was to create a corporate business identity that was to be an original body of work that was to be used in a promotional campaign for a business starting in Wagga Wagga. The first thing we had to decide on was what business industry we were going to base our work on. Trying to decide on an industry to base my collection of work on was difficult, as I am very indecisive but I narrowed it down to two options, either a University or the Hair and Beauty Industry. In the end after doing research on both industries I decided on basing my collection on Hair and Beauty.

Coming up firstly with a corporate business identity was difficult trying to find a name that was original and inventive was a challenge. I was searching for a classy name that was modern, but had something to do with the industry. I came across the name by starting off just searching through the thesaurus for different variations of glamour, beauty and hair. I eventually looked through the internet on the variations as I wasn’t finding anything that really appealed to me and as I was searching through the internet I came across a translation dictionary and as I was trying the different words out in different languages I came across the French version of glamour and it was Seduction. I decided to use that as my corporate identity.

The next step for me was to come up with a colour scheme and a logo for my business. I did struggle with this for a while coming up with a logo. But the first thing I did was come up with a colour scheme and I instantly thought of red, black and white. Then I searched the Internet for different hair and beauty logos, they all ranged in complexity. Seeming my name for the identity of the business was “seduction” I was looking for a classy but seductive logo. I started looking for silhouettes of female faces. I found one that was appealing to me, so I drew up variations of it in my visual diary to see which one I liked the best.

Once I did that I photographed the image I chose and put it into Illustrator and once I finished altering it in Illustrator I thought about the colours again and started playing with them. Once I started developing the promotional campaign and got the brochure I found that I couldn’t get the colours to work in the brochure and honestly I didn’t really know how I was going to set it out in the first place with the lack of idea on how to design a corporate business brochure.
Once I found out that I had more time to work on my assignment before the critique I worked on the colours and decided that I was going to use variations of pink instead as it worked better.

We had the critique during the week and I was very nervous about having my work on show for everyone to critique. Once I finished the presentation simple things from the people in my class were brought up, like the logo was grey instead of white, (which was just a fault by my eye) the with compliments slip was very crowded and needed to be more simple and the type was different sizes and needed to be the same, the hot pink colour for the name Seduction looked like red and didn’t look nice, the background colour was to dominate and needed to be softer, the website in a few of the documents was way to small and wasn’t readable.

Luke spoke on his views and said that the logo was very weak and needed a lot of work, the nose on the silhouette was too big, the curl under chin looked like a “mosquito curl”, the logo had jaggered edges and the black stroke around Seduction needed to go. He did say that the idea was good but it needed more work.

After getting all the feedback from the class, I knew they were all right and I did agree with everything they said. I decided to research more extensively and looked into it more, especially when it came to the brochure. What I knew I had to do was come up with was a new logo and I went back to my original colour scheme of red, black and white. Finding a new logo was hard but I researched the industry extensively and discovered a new design that I really liked and based my work off that. I thought simple is best after the feedback from the critique, and I worked with black and white and with the lips I made them a vibrant red to make something rememberable for the business identity. I spent the most work on my brochure as I really wanted to get it perfect, too the point where I ruled lines on the document to make sure all the type was perfectly even and in line with everything else.

From the lecture that Luke did on designing a brochure I found that instead of feathering my photos to get rid of that ugly line that was created by a photograph I could create a clipping mask with any polygon shape around a photo. I really got a lot of help and inspiration for my own work from that lecture.

On the final week we had to work on our assignment before the due date, Luke got the class to come and look at my logo for the last time as like a final critique and we came to the conclusion that in my logo to make it better was to change the eye to be more classy as it was a bit to provocative for the hair and beauty industry. Also the lips were drawn too full on, and were pouting a little bit over the top.

So I went back and researched those too facial features and I found the lips to be a lot easier to readjust. The eyes are the feature that gives the logo it’s character so deciding on a new eye that gave off a classy but provocative feel to the clients was a challenge. It was something that I had draw by hand and in Illustrator to get they way I wanted it too. I think I finally got it right, I’m hoping.

BSBDES301A - Explore the Use of Colour

We were given an assignment by debbie to come up with an abstract logo for a juice bar and then use that logo and come up with olour that would suit different target markets.
The first palette for that target market had to have 2 colours and the second had to have a palette of 5...
The target markets were:
* Young Children (primary school)
* Teenagers (high schoo, up to 19years old)
* Young Adults (20 years to about 28 years)
* Professional (e.g doctor, accountant, lawyer, HR, teacher, manager, CEO)
* Tradies (e.g. plumbers, electricians, builders, cabinet makers, tilers)
* Mums (parents, grandparents)
* Organic Greenies (knit your own muesli sandals)
* Childcare Centres
* Travel industry (airlines, rail, coaches, highways)


This is what I came up with :)

Critique

Logo





Business Card (front)





Business Card (back)




Letterhead

With Compliments Slip

Bookmark

Brochure (front and back)

Brochure (middle)

CUFDIG303A, Penton.E

Extra x1



Extra x2




Extra x3



Extra x4



Urban



Portrait



Night



Low Depth of Field



High Depth of Field

Black & White

business logos

Modelling Agency

We were given the task to use our initials and come up with as many logo's as we could think of to represent them. They had to be in black and white.
This is what I came up with:





Then we all as a class had to put our designs out on a table and individually go around and tick three designs from every ones work that we really liked.
Them from there we had to use the most popular design with the most ticks and further develop it. This is the logo that was chosen:




After we had finished designing the logo, we were told that the logo was for a modelling agency that was putting on a modelling competition for teenagers in Wagga. We had to come up with a flyer that represented this and we had to organise all the information ourselves.

This is the first flyer I came up with:



I do like it with the silloettes in it, but there is just something about it that I can't quite work out. Maybe its the rays behind it or the colours im not quite sure but it was my first design so there are going to be plenty of flaws in it.


I designed a second flyer that I found even though it is very simple I find it to be very strong in design that gets the message accross and is eye catching, plus ensuring that it is very easy to read using type that are clear and crisp. The image behind it I really liked, it is a unique photo that gives that sense of flair with the whole competition that would be needed to win. I think the uniquness of the photo makes the design work well with the type.

Modern Kraft Graphic Design Conference

We were given the task to come up with a poster for a graphic design conference called Modern Kraft. We were given the basic details and then told that we had to decide if the poster needed any more information then what we were given. Our basic details were:

Modern Kraft

Graphic Design Conference

May 24-28 2010

Sydney Convention & Exhibition Centre

Darling Harbour

Dimensions: 600mm x 265mm

With a 3mm Bleed on all edges.

With this information I made a personal judgement that there could be some more information needed for the poster. So I researched the Sydney Convention & Exhibition Centre in Darling Harbour and decided to use their logo and website for more information if the viewer wanted to research to find out more.

Then I went to Deviantart.com to find some examples of posters that would suit the type of poster we were doing. I found one poster in particular that I like and I, used the basic design in my sketches to see what it would look like before I started work on the computer. I sketched about 6 different posters to see which one I thought I could execute the best on the computer.

I decided to go with the grundgey, modern style that I thought would really stand out and appeal to a viewer if they were driving past it on a telephone pole.

This is what I came up with as my original design.

We were then asked to print out or posters and put them all out on a desk and we were asked to look at them and then we began our critique on everyone posters.

During the critique my poster I was told had its good parts and bad parts that let the whole design down. Which I completely agreed with.

Luke pointed out that the use of shapes in the design created a very immature look and was too busy for the style that I was trying to achieve and it just wasn't quite there in achieving what I wanted it too. I was also told that the design was too busy and need to be more controlled.

The positive comments made was that the type I used and the black background with the colours were good and I needed to go with that and work on it and redesign something that goes with that grundey chaotic, but controlled design.

The class was also asked to rate the posters from best to ones that needed a lot of improvement. In the end mine ended up being up the top, personally I didn't think that it belonged there as there were posters there that deserved to be placed up the top more then mine.

So I went back to the computer with all the critiques in mind and I asked Luke were I should go from here and he said that I should look at like lighting bolt shapes and random shapes all over creating a very chaotic feel. This is what i have come up with during my experimentation with colour and the use of different sized shapes.

Final Design: