Wednesday, September 22, 2010

BSBDES202A - Part 3

Part 3 – The Future Development and Directions of Poster Design
Journal 1 – Poster Magazine:
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AGDA- Australian Graphic Design Association is the national organisation for professional graphic designers. It establishes fair and productive working relationships between graphic designers and their clients. Provides designers with the tools and information to take control of their professional lives.
Blue Dog Posters- This business aims to supply poster designers with a variety of posters for whatever needs.
Design is Kinky- This is a website that is dedicated to supplying relevant information on a variety of different designing techniques including poster design.

A current trend that is impacting on poster design is the World Wide Web. Over the last decade the concept of the web or Internet has developed substantially as more and more people are supplying crucial information to help expand this massive social phenomenon.
The World Wide Web or Internet has helped and been an asset to many people to help them expand their work practices. Current work practices that involve the Internet are the email address. This is used frequently for many modern day workers as it is a fast affective way to send and receive information in the workplace and around the world. Although the email address does have its disadvantages for example the file being too large to send. But there are always new and faster ways being developed each year. Within the Internet has become a whole new world for designers and people in general to keep up with the latest trends and designs within the media and around the world.
As a designer within the poster industry, a way to further upgrade to the skills needed to effectively utilise this form of technology is to take certain courses and workshops that are run locally or nationwide. By doing this and further endeavouring into the world of the internet as a poster designer you are able to research into such things as marketing statistics on the target audience you are designing the poster for, current trends within that population and to discover what previous designs have worked in the past with the targeted genre. By doing this and gaining the research skills needed to design a poster, the Internet can be a powerful and useful resource.
To maintain industry currency within the designing world a designer could undertake many courses to further enhance their skills such as, TAFE offers many relevant courses that leave you with the qualifications and the confidence to further a career in the design world. TAFE is a great place to learn new skills as they supply courses that are more hands on, rather than a more theory based curriculum, which is more of a quality that would appeal to many designers.
Other resources such as University, is a great way to meet other designers. It is also is a good learning resource if a designer is serious about furthering their theory based knowledge on the design industry.
Sources that supply technical advice and support in achieving higher skills can be the teacher. The teacher coordinating the course would most likely have a developed and matured understanding of what skills are needed to achieve in the design industry. Teachers in these courses can sometimes be an untapped resource and should be used more frequently in developing skills.
Peers and other designers can be accessed everyday whether it is in person or over the Internet. Other peers can be a vital resource in developing new skills or improving old ones. Other peoples perspective can provide support which is crucial in a design as they might see something or improve a point in a design that you may not have seen or thought of before. Constant involvement in a social group provides designers with constant feedback whether it be positive or negative is a critical way of assisting a designer in achieving new perspectives and skills.

BSBDES202A- Part 2

Part 2: The Contribution of Two Individual Poster Designers

Wes Wilson

Born 1937 – Present

brignallimg12.gifWes Wilson had a desire to discover and understand the concepts, the systems of thought and belief that had engaged thinkers and shaped the cultures around the world.
In 1965 Wilson designed a propaganda poster that warned of America adopting the policies of a dictatorship. The primary purpose of Wes Wilson’s poster designs is for advertising. Wilson designed posters mostly in the 1960’s to promote bands and festivals locally, nationally and internationally.
Taking on inspiration from the Art Noveau Movement, Wilson’s work became more and more well known. Using imagery of if the human figure, primarily the female figure is a predominant trait throughout his work. Through these figures Wilson portrayed the philosophical and metaphysical consciousness of the artist and the counter culture. Wilson’s portrayal of the female figure is the most positive and sensitive image of the feminine figure in the modern era.

wes_wilson.jpgHis unique lettering method has been marked as the representation of the 1960’s and the “psychedelic” era. This being a direct influence from Alfred Rollers typography design, Wilson created his original idea from this inspiration as an intended response to the Swiss style of typography.

Wilson’s individual contribution to the poster industry was his creation of a whole new original style that became the image of the “psychedelic 60’s” and early 70’s. By creating and developing this style Wilson has left his mark on history by gaining inspiration from the Art Noveau Movement. The development of a new type has set the foundations for many other new designers to create a modern version of his designs.

I admire Wes Wilson’s work on general but the aspects that I admire the most is his use of type and integrating it with such simple images. This simple design of imagery and to combine such complex typography harmoniously is a skill that I aspire to and wish to further in my career. His theory and use of colour is a quality I wish to incorporate into my work. I’ve come to realise that to design a successful poster it doesn’t necessarily have to have the whole spectrum of the rainbow, whereas in Wilson’s work all that is needed is a few colours that work harmoniously together.

Referencing: Information and images sourced from
“The Psychedelic Poster Art of Wes Wilson” by Colin Brignall

“Robert Wesley Wilson” by Walter Medieros

Jules Cheret

Born 1836 – 1932

Jules Cheret began his career in lithography, painting and the early stages of poster design. Cheret’s design career was based on “the theory of complementary colours”, absorbing ideologies from Impressionists and Pointillists. His work showed delicate, powdery and graceful imagery and design work that contributed to his unique style and aesthetically pleasing creative endeavours.

fullscreen-56-206.jpgCheret began his influential poster design career by beginning in the field of advertisement. His first break in the design industry was with the advertising campaign of Rimmel in 1866, using his breakthrough in chromolithography Cheret was able to be the first to design a poster with two tones and hues, achieving beyond any other artist of his time.

Cheret’s works were purely his own original ideas and creations. Creating colours that balanced together, blending vibrant colours to work harmoniously together. His work consisted of many advertisements for the Moulin Rouge, such as “La Goulue” and “Cherettes”. He was not only brilliant beyond his time in understanding the aesthetics of colour and images together, but has been credited and acknowledged for creating the first Colour Lithography Printing Press, this being a groundbreaking discovery in the arts and design world paving the way for future poster designers.

jugendstilplakat.jpgI particularly admire Cheret’s use of colour throughout his work. His ability given the era he was in is outstanding and is to be greatly admired by many future poster designers. Cheret’s work has influenced many poster designers throughout the ages looking into his “theory of complementary colours”. This theory is something that I truly admire, his balance of warm and cool colours and being able to produce designs that are atheistically pleasing is something, of his time, I believe to be amazing. His uniqueness a quality that I also admire as his designs are so recognisable within the artistic world.

I feel that by not only just incorporating these features but also taking inspiration from his theories and uniqueness will help me in creating my own recognisable style and designs within the industry. My main focus is colour as I do have some issues with this concept by studying Cheret’s practices I believe I can incorporate his ideas into my own designs to strengthen them and make my designs more atheistically pleasing to an audience.

Referencing: Information and images sourced from

BSBDES202A - Part 1

High Tea Invite

Friday, September 17, 2010

Timeline for the Future

In class we were asked to create a timeline to help us plan out our creative future. I was to consist of things that we are currently doing to help us improve and what we were planning to do in the future for the rest of the year or years. It had to just be a visual representation of what we were planning to do to help us improve and it could be as personal as we wanted.

I decided to just do a simple timeline and create speech bubbles to represent what I'm currently doing to improve myself and the thought bubbles were to represent what I am planning to do.

Sunday, September 12, 2010


Australian Map

In class we had to design an australian map for children from ages 3-6.. I did the best i could at drawing my own cartoony characters and animals, i do realise some look a bit strange..

i will get around to fully completing it by putting it into photoshop and dodging and burning some of the elements! :)

Sunday, September 5, 2010


Friday, September 3, 2010

BSBDES403A - Exercise, Technical Challenges of Graphic Design

Exercise 3 – Technical Challenges of Graphic Design

1. What are they?

Typography is a challenge that takes a lot of time to master, knowing how to work with colour, how it works, where to use it. Knowing the different formats to print with is a challenge that can only be learnt with time and experience. Having the ability to come up with a number of different ideas and concepts that can be used for a business in a short amount of time. Having the ability to use the different softwares in the industry is a task in its self as there are many different platforms to master and because technology is always changing so does the software.

2. How do we solve them?

As a designer we solve these issues by experience with type and constantly exploring different ways on how to unify type, images and colour together. Spending copious amounts of time on learning all the different software and platforms is a way to solve the problem of being technologically challenged, looking up tutorials is also a great way to solve issues as well. Just spending time committed to learning how everything works is the best way to overcome challenges.

3. What resources are out there?

There are websites, magazines, books, classes and many more resources to help graphic designers to come up with inspiration and concepts. It is also a great way to overcome the technical issues that come up with being a graphic designer.

4. What is your annual budget to pay for these resources?

As a tafe student I spend about $1000 on fees to a Graphics course and it fulfils all my needs to learn and helps out with whatever problem that comes up. For software and other resources can be up to anything over $1000 as a budget there really can’t be a set limit because technology is always changing.

5. How could an ABN benefit your financial approach to these resources?

An ABN helps with claiming things on tax that may come up in the business, for example with travelling, resources, stationary, materials needed to fulfil the project and other things like taking clients out to dinners or sending them presents as a sign of appreciation to assure that they remain a client.

6. How do major platforms (MAC/PC) affect technical approaches to projects?

I have been told that both MAC and PC are both capable to complete any project in a similar fashion. For programming and web design, I’ve been told that PC is the preferable platform. Personally as a MAC user I find that the platform is much easier to operate and the Adobe suite is much easier to operate in a MAC platform. Many people debate these opinions but I seem to prefer the MAC platform.

BSBDES403A - Exercise, Deadlines

Exercise 2 – Deadlines

1. What is a Deadline?

A deadline is a time limit on a payment of a debt or completion of an assignment. It is a point in time at which something must be completed. It can also be referred to as a time limit, which generally depicts a narrow field of time that some sort of objective or task must be accomplished by. It can also be associated with milestone goals.

2. Whats involved in meeting a deadline?

In meeting a deadline means that you need to take care with the clients product, meaning if they are a major company or a private company making them priority as their business and your good rep is essential in creating a successful design business. By creating a list of deadlines and project gives you the scope to look at which projects are coming up and which ones you need to focus on. But also the ability to multitask is essential in the design industry. By creating a clear deadline with the client it gives you as the design the ability to meet the clients needs and wants on time without any confusion on when the project is needed by. Time management is also a key element in meeting deadlines on time, planning out how long each step to completing the project will take can help in completing the assigned project. Making sure that as a freelancer for instance that you don’t over commit to one project, causing all the other projects to be left unfinished.

3. What are the consequences of breaking a deadline?

The consequences of breaking deadlines in a business or as a freelancer for example could create a bad reputation for your name and the business name in the designing industry. By breaking deadlines the client will lose trust and confidence in the product you give them, thereby loosing their business as a client. This being highly unprofessional as a designer, breaking deadlines is something to be avoided at all costs.

4. What can you do to better meet deadlines?

To better meet deadlines it’s all about prioritising your work and harnessing time management as a vital skill. By processing how long each project is going to take and the steps needed to meet the goal deadline, it gives the designer time to create the best work for each client or business.

5. How do you prioritise deadlines?

Deadlines can be prioritised by making the decision as to which will take the longest to complete and which project deadline is approaching the soonest. By doing this and creating a timeline or recording important times and deadlines on a calendar deadlines are much easily meet. Depending on your relationship with the client as well depends on how you will priortise your deadlines. For example, if you know that the client is a demanding person who needs things to be on time and done to perfection each time then maybe a designer will make the decision to prioritise that project first. Or if you know that a client is a bit more relaxed about deadlines then maybe negotiation about a longer time limit on the project is needed to prioritise a more demanding cliental.

6. How do deadlines alter the perception of businesses and individuals?

By meeting deadlines as an individual freelancer or in a business, the cliental will find that they can rely on you as a designer to help create whatever they need to help better there own business. By meeting deadlines and producing decent designs and products word of mouth is a strong asset in the design industry and can help you as a designer create a better name for yourself in the industry and create a strong business.
By not meeting deadlines it can cause you to longer get any business from clients as first impressions and a good reputation is the key to creating a good graphic design business.

7. How do general business deadlines differ from Graphic Design deadlines?

General business deadlines are more to do with payment of money and can be a bit more flexible. In the Graphic Design world if a deadline is not met accordingly then that could be the make or break for a company or business, it can cause all sorts of problems for both the designer and the client as they both need the finished product to meet the deadline so they can support their businesses. A design deadline is probably more stressful as it needs to be perfect and precise as it affects everybody around them.

BSBDES403A - Exercise, Agencies

Exercise 1 – Agencies

1. Percept Brand Design

* Corporate Identity Design / Logo Design

* Branding / Rebranding

* Corporate Stationery / Printing

* Design for Print / Visual Communications

* Marketing Collateral Design / Advertising

* Packaging Design / Brand Image Refresh

* Website Design / Interactive Media

* Website Hosting / Search Engine Optimisation

* Content Management Systems / Ecommerce

* Company Naming / Brand Name Generation

* Creative Concepts / Communications Strategy

* Photography / Copy Writing

* Offset Print Production / Digital Printing

2. Thomas Marsden Creative Digital Agency

* Corporate Identity

* Art Direction

* Photography

* Conceptual Development

* Copywriting
Script / Story Board

* Logo Design

* Graphic Design

* Web Design

* Web Design/Development

* Search engine optimisation

* Ecommerce

* iPhone/Mobile Web Design

* Email/SMS

* Domain names, Hosting and SSL

* Video Multimedia

* Video Production/Editing

* Animation/Motion Graphics

* Interactive Presentations

* Kiosks

* Advertising campaigns

* Media planning, buying & placement

* Marketing strategy

* Layout and Design

* TVC Production

* Radio: Script and Production

* Signage Solutions

* Billboards and Public Displays

* Print Management

* Stationary

* Brochures/Catalogues

* Direct Mail

* Design and Production

3. Corporate Image Design and Marketing

* Logo and brand development,

* Print items such as brochures, annual reports, flyers, banners,

* Online and electronic items such as web design, online newsletters,

* Advertisements

4. On Fire Design

Marketing consultation and development

Graphic Design

Printed literature and print management

Website design and development

Corporate identity and branding

Style guide creation

Document design (such as reports, manuals and stakeholder communications)


Signage and exhibition displays

Vehicle graphics

Shop fronts



5. Boxkite Business Identity Freedom

* Business cards

* Folding cards

* Foil printing

* Perforated cards

* Tag cards

* Bookmarks

* Postcards

* Scratchies

* Flyers

* Labels & stickers

* Mini brochures

* Envelopes

* Booklets

* Folders

* Inserts

* Letterheads

* Banners

6. Mooty Graphic Design

· * Logo Design

· * Business Cards

· * Stationary

· * Flyers

· * Brochures

· * Posters

· * Website Design

7. Graphic Litho Design & Printing

* Brochures

* Stationery

* Price Lists

* Magazines

* Presentation Folders

* Catalogues

* Point of Sale material

* Books

* Leaflets

* Mailers

* Annual Reports

* Cards

* Invitations

* Stickers

* Labels

8. Bara Design

* Web Design and Development

· * Email Marketing

· * Visual Identity

· * Web Hosting and Domain Names

· * Printing

9. Blue Rider Studio

· * Logo Design

· * Stationary Packages

· * Brochures

· * Signage

· * Packaging

· * Web Design

· * E-newsletters

· * Promotional Items

· * Marketing Advice

10. Digidox

* Computer Troubleshooting & IT services

* Plastic ID Card Design & Print

* Desktop Publishing Design & Print

* Office Administration Services