Thursday, December 1, 2011

BSBCRT501A - Toy Packaging Assignment

I have created a play doh packaging box, I drew inspiration and created a pokemon themed box. In the beginning of this assignment I was going to create them with lego, I spent $150 in lego pieces but discovered after long hours of research that lego has pretty much done every theme possible.
I discovered that Play Doh has cheap products and decided to recreate their packaging.
my idea was to give children over 6yrs old 20 tubs of coloured play doh and a picture of each character and they have to build them and like the catch phrase is "gotta catch me all" I changed it to "Gotta Make em all".
Pokemon is a very popular brand and is very expensive i found in most store that had pokemon products it was well over $40.00.. Together with the play doh brand I figure my product is worth between $60.00 - $100.00 once the kids have bought all the pictures of the pokemon and the additional colours that you need for each character. My product is the basic package that you can buy and the more you buy the more extra bits and pieces they get.

These are the pictures of my products I took myself...

This package is to scale and the final product....

Wednesday, November 16, 2011

NSWTGDES502A: Develop a Graphic Design Portfolio; Job Criteria

Friday, October 14, 2011

Edge Exhibition Logo

Wednesday, September 14, 2011

Portfolio Cases

We have been asked to research what kind of Portfolio cases we want to present our work in. I have been researching and found some really interesting professional cases. I found these on

These are the Vista A3 Size Acrylic Screwpost Snow White Portfolio. Price: $88.00

Vista A3 Size acrylic Screwpost Black Matte Portfolio Case. Price: $88.00

Maching 19" x 13" Aluminium Screwpost Portfolio Book. Price: $102.00 + Colour Imprinting: $72.00

I think I might go with this one. It's a lot more professional, and I really like it. I plan to purchase it in the next few weeks.

Thursday, August 11, 2011

Non surgical Procedures

Non Surgical Procedures

Thermage (for face, eyes, arms, abdomen and thighs)

Sick of normal, common skin? Feeling self conscious about your saggy body? Want to have better skin than everyone else? Come try our Thermage Procedure. It’s as easy as one, two, three. Create the perfect glow that’s better than everyone else. Defeat those saggy bits of skin that normal people have and become the perfect woman that every man wants. This procedure is quick and painless and only takes a few minutes. For those busy people try our new state of the art drive-through procedure. Quicker than ever before! For tighter, smoother skin from head to toe come see our specially trained doctors.

Anti Wrinkle Injections

Do you look like an old woman? Are you tired of being criticised for looking like an old hag? Come and enjoy our all natural anti wrinkle injections, only using the most natural organic chemicals by the bacteria Clostridium Botulinum, formulated by our top doctors. Make your face look like a newborn baby as it should. Like our motto says “Because after all it’s whats on the outside that counts”. (Operation available for all ages.)

Laser for Facial Spider Veins

Are you ugly? Riddled with hideous veins all over your face. Well you don’t have to be hidden away from society anymore. Come see our doctors and if they can stand the sight of you, we’ll fix you right up. Our doctors are specially trained to try and not miss the desired area with the high powered laser that sends pulses of energy through your face to rid you of being a burden to society.
(* We are not liable for face paralysis or any other complications such as blindness, third degree laser burns, etc.)

Tear Trough Deformity

Are you a wuss? Are you constantly crying for no apparent reason? If your sick of your emotions constantly showing? Well it’s time to man up with our latest and most popular tear trough deformity procedure. With one quick slice from our professional doctors all of your wet, tear stained days are over. This procedure will rejuvenate your face and you will no longer look weak in front of your family and friends. Because lets face it no one likes a crybaby.

Lip Augmentation

Do you find that no one want to kiss you or even touch your normal lips? Well don’t embarrass and disgust your partner anymore. Redefine your lips for your partners sake and become the person that everyone wants. Enjoy our comfortable beds at our surgery and go through a painless, non invasive operation to stop that ugly clock.

Platelet Rich Plasma

Are you embarrassed by your blood when you bleed? Are your platelets uglier than everyone else and just let you down every time? Well no longer will you have to be embarrassed, come see our doctors and they will create super platelets, better than anyone else. No longer will you just bleed normal blood but super blood, specially designed by our amazing doctors.
(*Super powers not included.)

Friday, August 5, 2011

Wagga Wagga Brochure - Collaboration Assessment

We were asked by Luke to create together as a team, a brochure promoting Wagga Wagga.
We were all given a task to do to help produce a brochure as a team by the end of the week. My job was to research and collate information on entertainment in the city.

Wednesday, August 3, 2011


Midori Splice

Ingredients (serves 12)

500g butter, softened
2 cup caster sugar
60mL malibu
6 eggs
5 cups self-raising flour
1 1/2 cups milk
100 mL whipped cream
1/2 cup icing sugar

3 cups icing sugar
2 egg whites
60 mL midori
50g butter


Preheat oven to 180°C/160°C fan-forced. Grease and line an 8cm-deep, 19cm (base) square cake pan with baking paper.
Using an electric mixer, cream butter, caster sugar and Malibu in a medium bowl on medium-high speed until light and fluffy.
Add eggs, 1 at a time, beating to combine. Add half the flour. Stir to combine. Add half the milk. Stir to combine. Repeat with remaining flour and milk.
Spread mixture into prepared pan. Bake for 1 hour or until a skewer inserted into the centre comes out clean. Stand in pan for 10 minutes. Turn out onto a wire rack to cool.

Mix icing sugar, butter and egg whites until light and fluffy.
Fold in the Midori in softly.
Spread mixture onto the first cake and place the second cake on top layering the two together.
Finally mix the cream and icing sugar together and spread over the top and serve.

Wednesday, July 27, 2011

CSS Tutorials

  1. How do you set the background colour of your website?
  2. How do you set a background image and repeat it horizontally?
  3. How do you set the font size of all paragraphs to be 14px?
  4. How do you underline text?
  5. What is a pseudo-class?
  6. How do you set the colour of all links on your website to be red?
  7. How do you set the roll-over colour of all links to be orange?
  8. What is the Box Model?
  9. What are the two ways we can increase space around content?
  10. What is the purpose of a 'div' tag?
  11. When is a 'class' more appropriate to use than an 'id'?
  12. What is a floating element and when is it useful?


1. simply the background colour can be achieved by:
body {background-color: #FF0000;}

There are 3 methods of apply CSS code to a HTML document, they are:

* Method 1: In-line


This is a red page

* Method 2: Internal


This is a red page

* Method 3: External

href="style/style.css" />

My document


2. background-repeat: repeat-x
The image is repeated horizontally

p {font-size: 1em;}
There is one key difference between the four units above. The units 'px' and 'pt' make the font size absolute, while '%' and 'em'
allow the user to adjust the font size as he/she see fit. Many users
are disabled, elderly or simply suffer from poor vision or a monitor of
bad quality. To make your website accessible for everybody, you should use adjustable units such as '%' or 'em'.

h1 {
text-decoration: underline;

A pseudo-class allows you to take into account different conditions or events when defining a property for an HTML tag.

a {
color: red;


8. The box model in CSS describes the boxes which are being generated for
HTML-elements. The box model also contains detailed options regarding
adjusting margin, border, padding and content for each element. The
diagram below shows how the box model is constructed:

9. increase the margins of the webpage around the content. Example is:

body {
margin-top: 100px;
margin-right: 40px;
margin-bottom: 10px;
margin-left: 70px;

10. The purpose of a "div' tag is:
are used to group and structure a document
and will often be used together with the attributes class and id.
*Whereas is used within a block-level element as seen in the previous example,
is used to group one or more block-level elements.

11. Class is more than appropriate to use than ID when, you want to divide the groups and assign a class to each link. Which then after we can define the special properties for links for example changing the individual background colours.

12. A floating element would be useful when you want the text wrap to go around a picture and the picture either floats to the left or right. They can also be used for columns in a document, when creating columns and there is more than one floating the columns makes it neat when dealing with large amounts of text.

Wednesday, July 20, 2011

Future Jobs

Future Graphic Design Positions

What are the mandatory portfolio requirements of the job?
What skills/experience does the job require?
What portfolio pieces do you have that would be appropriate for this position?
Would a digital or print portfolio be best suited for this position? Both?

Junior Graphic Designer / Digital Operator - Worldwide Online Printing

- What are the mandatory portfolio requirements of the job?
* High level proficiency in InDesign and the Adobe software suite.

- What skills/experience does the job require?
* Pre-flighting and file checking prior to sending jobs to print.
* Design and changes to customer files.
* Digital printing and finishing.
* Quote and follow up.
* Liaise with customers and general administration duties.
* Customer liaison will be required and a sales and marketing focus would be an advantage.

- What portfolio pieces do you have that would be appropriate for this position?
* I would submit most of my work as the majority of it has been done in Indesign and exported in Abode suites. I would pick the best work I have, mostly the work I gained distinction marks from.
- Would a digital or print portfolio be best suited for this position? Both?
* I think both would be good, a digital one to send them and then a print one to show proof of my abilities in printing and pre-flight.

High End Senior Branding Designer - Oomf Recruitment

- What are the mandatory portfolio requirements of the job?
* Purely branding role
- What skills/experience does the job require?
* I would presume it would include proficiency in the adobe suites.
* Previous experience in branding.

- What portfolio pieces do you have that would be appropriate for this position?
* My fitness 4 women logo and the work I have done there.
* All the other logos I have created that have been successful.

- Would a digital or print portfolio be best suited for this position? Both?
* A digital portfolio would be best as they ask for it and there is no reference or need for a print portfolio.

Head of Design - Sydney - Metropolis Inc

- What are the mandatory portfolio requirements of the job?
* Excellent creative and graphic design skills with an awareness of typography rules
* Strong print production skills with awareness of a range of stocks and finishes available in the market
* Strong verbal and written communication skills with an ability to articulate intangible ideas to colleagues and clients.

What skills/experience does the job require?
* A minimum of eight years design experience in similar agency environments.
* Having worked in a similar Head of Design role previously
* Excellent knowledge of Adobe Creative Suite
* Strong print production skills with awareness of a range of stocks and finishes available in the market
* Sound understanding of all media types and media requirements
* Sound understanding of how creative will reproduce in different media
* Sound knowledge of retail, online and mobile phone technology
* Solid mentoring skills for up & coming designers
*Ability to work in a clean and consistent manner with proper record keeping and documentation
* Strong verbal and written communication skills with an ability to articulate intangible ideas to colleagues and clients
* Ability to work well under pressure and to tight time constraints
* Willingness to take calculated risks and present innovative ideas within the agency and to clients
* Ability to engage empathetically with colleagues during the creative process
* Ability to understand agency workflow and work within quality control procedures
* Excellent project management
* Track record in preparing and presenting pitches
* Experience in the commercial / residential property market preferred but not essential

- What portfolio pieces do you have that would be appropriate for this position?
This job would be something I would love to be a part of in the future hopefully in the next 8-10 years, maybe more as I would like to look at more of a presentation side of things in the design industry, more of a social public relations position.

Would a digital or print portfolio be best suited for this position? Both?
I think both would be handy, sending a digital version with the CV, but when going for an interview bringing a print version to so commitment and that your willing to go above and beyond to produce a high standard of quality.

Other jobs that interest me:

Graphic Designer/Presentations Operator - Tenth House

Friday, June 17, 2011

Book Cover Assignment & Rationale


Monotone is a single colour or tone used in a design. The imagery not being too complex creates a single tone, coupled with the monotonic typeface which perceives a classic but simple tone about it and kept the same colours and tone right throughout.
Broken into the rule of thirds, the design creates the hierarchy of being an image heavy book cover sending the simple message and tone of passion.


Futuristic is a theme commonly related with sci-fi, Star Wars and Star Trek. When looking at glowing neon lights created on posters or in this case book covers, most people instantly think of laser beams associated by society with the future. Because of the "Matrix" people now associate fluro green with a futuristic theme which is why I have chosen variations of that for the book cover.
Brought together with that specific relation is the glowing lines used throughout the cover. The book cover is image heavy and the type is the secondary focal point. the blockiness of the type and sharp lines again link to the sci-fi related movie titles.
In relation to the book 'The Scarlet Letter', Hester was seen as a mistress an adultery temptress, shunned by society which is why I have her facing away from the reader emphasising her lack of connection she had with humans because of her sin.


Dynamic means live and movement. Dynamic design is constantly moving the readers eye all over the page, but in a very deliberate composition.
The deliberate positioning of the display type is there as the main focal point of the hierarchy, gaining the readers interest with a well known book and than to the supplementary images and finally the authors name. The dynamic letterforming personifies movement as each letter is positioned in a different space, connected with the faint lines creating movement along the cover.
The image itself is to represent the main protagonist Hester and the constant change throughout her life and how she is perceived in society.


grunge is a very dirty and unclean design or theme. It is usually seen as rough and burnt relating to the hardcore punk rock bands of the 1970's, this relates to the typeface of the typography used. Although it is somewhat clean and deliberate the brokenness and dirty feel to it adds character to the book covers theme.
In relation to the use of type the imagery is the emphasise between sunlight and darkness, visibility and concealment.
The viewer is drawn to the title, flush right to the page, deliberately placed to then let the viewers eye wander and question what is concealed behind the dark clouds. This relating to Hester's vulnerability throughout the day when secrets are kept from society and night is when unacceptable activities occur.


'The Scarlet Letter' is about many types and forms of aggression. This composition is all about sin, the relationship between hate and love and the nature of evil and what it symbolises. In the book the identity of the "Black Man" is the embodiment of evil. The "Black Man" shows aggression against Pearl thought to be the devils child. Aggression through the "Black Man" is the root of all Chillingworths hate and selfishness.
The faint image of the black man is there to engage the viewer to see a mysterious figure and provoke emotions of "should I be scared?", "who is this person" or "why is he staring" The typeface and the colour is combined together to personify anger, aggression and blood.
Centred to draw the readers eye straight to the middle of the cover is the title creating a symmetrical theme drawing the readers eye to the important information and than to the supplementary information which is the authors name.
The use of negative space is deliberate and intended to force the readers eye to the title. Creating the overall tone of this cover the expression of aggression.


Passive is not reacting visibly when expecting to produce an emotion. It is to be submissive, unresisting, quite and the use of calming tones.
Relating to this is the type which has a more organic, curvilinear form associated with feminine characteristics. The typeface is smooth, unresisting and calming which allows the reader to become submissive when viewing the cover. It does not particularly show much emotion, just Pearl and her mother together, creating that bond between mother and daughter brought upon them early in the book when shunned from society. Pearl being the focal point of this image is a constant reminder to her mother Hester of her wicked sin, but still remains to live her life with her passive nature.
The typography is deliberately placed so it is not in the readers face, rather easy to look at and absorb which is what passive represents.


Modern design as David Carson has said is becoming more and more minimal when sending a message. Society has become so fast paced that the message being conveyed need to be heard fast or not at all. This is the theory behind this book cover.
The simple rose is in the centre is to catch the readers eye at first glance to engage them, this being the main focus in the hierarchy. As the reader glances down there is the simple, easy to read and retain san-serif.
There is no clutter in this design, it is clean and conforms to a minimalist theme, using the deliberate negative place.
in relation to the book the rode is a symbol of the rose bush outside next to the prison where the characters are tormented between light and darkness, subtly emphasised through a soft gradient. In relation to the colour used in the rose, scarlet red being the colour of the "A" sewn onto Hester's clothes is that constant reminder to society of her sin. Which raises the question if Hester went through life without that symbol on her clothes would she still be remembered?


Retro is Pop Art, colourful, flamboyant, the 1960's. Now anything retro or commonly know as vintage is anything between the 1960's to 70's. Retro is lines and the continuation of the flow of the lines connecting.
The typeface and the letterforms create the continual flow form one letter to another, kerned specifically for that theme. The type although being the secondary information on the book cover still reflects the aesthetics of the retro era.
The main hierarchy being the colourful imagery. The photo itself is there to contrast against the colourful water marks that create the image. This illustrating that on the outside society only perceives her as the evil adulterer but her passion and love on the inside is what makes her who she is.


Classic is an Audrey Hepburn poster for one of her most famous romantic movies. It is something that is timeless and to never be forgotten. This design I believe relates to the classic theme.
The design uses a serif typeface which captures the theme as this particular typeface Garamond is in fact known as classic and timeless, reflecting the aesthetics of that era. The image connects well with the typeface as the book cover is spilt into the rule of thirds, creating hierarchy of imagery in the middle than the title and finally the authors name.
This design is suitable for the book "The Scarlet Letter" because the book is about the star-crossed lovers longing to be with each other and share their passion.

Thursday, June 16, 2011

The Design Solution

This is my final design solution. We have shown all of our final logos to the client in an email and they have chosen this one as the corporate identity for their business. From here I am going to continue working with the client to achieve the other promotional materials.

Generating Ideas

Vector Illustrated Drafts and Hand Sketches

My initial drafts started from sketching ideas that I researched previously to come up with similar shapes and designs as a start to progress them into my own original design.
I started with sketching with just the name "Fitness 4 Women" and came across the issue of the number 4 being one of the hards numbers to work with. From here I progressed into ways I could work that number 4 into the initial design. I researched for many hours about how other artists have incorporated numbers into logos. I came across heaps of designs that were both interesting and good use of the number. Unfortunately throughout my research there weren't many business name with the number 4 in it.
From here I looked back at my first sketches and decided that some how the number 4 would become the main focus and logo for the business.
Again I researched more about the female figure and how can be used in simple shapes in a way that portrays fitness and health. Knowing that the client only wanted the colour pink for the logo proved to be difficult as well, as it is a boring colour on it's own and hard to make look good when the logo only can have various hues and tints.
Constantly hassling my group members, class mates and teachers for advice on whether it the logo design looked like a 4, what changes could I make to make it more recognisable as the number 4 and whether the type suited the demographic. I found that the type I chose (helvetica neue) was well suited for when it came to a female demographic. The type I believe is strong but has the rounded, soft curves that emits femininity and the curves that is commonly related to a woman.
The logo itself was hard to perfect but I believe I got it to where liked. The number 4 personified into a woman bending and jumping, I see effectively portrays a woman's gym.
I chose to use gradients in this logo because when I was researching recent logo trends there seemed to be many business identities effectively using subtle gradients to convey a bend or shadows. It was something modern that would I thought to appeal to a business, it is also something that I don't think will expire in years to come as it is a very versatile corporate identity.

Undertaking Research to Inform the Design Solution

I found these designs as inspiration for my own designs, as it gave me incite into what has been done and what was successful in a regional and interstate area. They gave me ideas and inspiration for shapes and typefaces to use in this specific demographic.

Defining The Design Challenge

An assessment was given to us as a real world design challenge and we as a class were given 4 different jobs:

* Home Tavern - TV Promotions
* Gibbs Design - New website
* TAFE - Promotional posters
* Fitness 4 Women Gym - corporate identity rebrand

Individually we got the choose which job we would like, playing on our strengths/likes to achieve the best result. I chose the Fitness 4 Women Gym corporate identity rebrand along with Pip and Skye.

As a group we knew this job could get out of hand quickly and the work load could become too much for students freelancing for no profit. Once we made contact and I arranged a meeting 23rd May 2011, we gathered as a group and discussed what we would ask and talk about with Sharon Ford, owner of Fitness 4 Women.
Some of our questions were:
- What colours would she like/dislike for her business identity?
- What promotional materials would she like done?
- If so will images be supplied?
- Will the rebrand package just be a business name or include and logo?
We decided though before we asked these questions to our client that the best approach would be is to let our client tell us what she wants and then go away from the meeting. From there work out what we can do now and will consider doing in the future.

Our client was prepared as she knew what she wanted and where she would like to take the business, which was away from the previously owned business "Contours". Some of the promotional material she asked for was:

- Identity/Rebrand

- Business cards (for owner plus other staff members)/Stationary (letterheads, etc.)

- Mailbox Flyers (quartly)

- Motivational Posters

- Pull-down poster

- 12 day pass card

- Promotional clothing and packages (towels, hats, t-shirts, backpacks, nail files, etc.)

- Stickers for windows/car

- Sign for the shop front

Our client knew what she wanted promotional wise for her business but we weren't quite sure if she knew what she wanted branding wise. She never really gave is a defiant answer on what she would consider for a logo or if she wanted a new one at all. The client just left it up to us as designers to decide on what would would be best.

As a suggestion during the meeting we told our client that we would consider everything she asked and decide on where we will start and what is going to be appropriate for the business at that stage.

I believe we all behaved in a professional manner and dressed appropriately at all encounters and meetings. Personally we didn't have to be firm with our client as they were both relaxed and easygoing about the whole process and very open to all ideas brought to them. Again personally I wasn't intimidated by the client, there were occasions where I was nervous in anticipation to what their response would be. I don't believe Sharon or Charles were intimidated by us as they are professional business people who deal with employee's and other business people everyday.

We met with our client twice after the initial meeting and in contact during the whole process via mobile phone calls and email. We decided that the whole promotional package we were asked to do by the client was going to be too large for us to complete in such a short amount of time, so we told our client that too complete any other promotional work we would have to start simply with a logo design. For a first job I experienced the pressure of real cliental work and all the issues that are involved in working within a group.

Water Bottle Design Rationale & Feedback

Designing for this assignment proved to be difficult for me as I couldn't come up with a plan or design that would effectively solve the design problem that was outlined in the brief.

My first design/idea was to do with nature and how it is being affected. This was to be shown through an aluminium bottle coming out of a flower with the slogan "nature prefers aluminium". But when we had a class discussion at the art rooms, my design idea was (what I thought it would be) too complex and needed to be simplified.
So I went back the drawing boards and did some more research and kept coming up with ideas such as:
* "It's Our Planet It's What We Make Of It"
* "I'd Rather Be Naked, Strip Off The Plastic"

With these designs the first one was going to be about how the plastic bottles are affecting the planet, but I just couldn't get the imagery right. The second idea was to have a play on words looking at a different target market of the male demographic. But once I got feedback on this design, luckily before I went any further, I was told poor imagery and too complex again.

After all this work I was under a lot of pressure to produce something before the deadline, but I was struggling to come up with an idea that fulfilled the intended clients needs. I started researching again for more inspiration as to how the message that was trying to be conveyed, could be portrayed effectively. I started looking at the natural side of things and started sketching. I wanted something clean, crisp and produce a clear message. I started with a white canvas and went from there, with the idea in mind to not ruin a good white page.
I chose this imagery because I wanted people to understand that by drinking tap water instead of out of plastic bottles we in turn will save nature and life.

Unfortunately I got sick during the feedback session and couldn't be there on that day, but I managed when I came back to have a mini feedback session around the class and asked them on what they thought and if it fulfilled the brief. What I gained from this was that there was good strong imagery and poor type, which in turn doesn't get the message intended across. They said the typeface and positioning really let my design down and could have been rethought. i agree completely with this feedback and understand now how typography can have such a dramatic affect on a design. I learnt from this that concept and planning is the key to a good design.

Water Bottle Projects Rough


Drafts/Planning Take 1:

Drafts of Final Poster/Design: